The Nu'Jants Heist: How a Thief Stole Our Prices and Made Everything Cheaper
Updated: Oct 21
Note: The Heist was a limited-time campaign and it has ended. The prices, codes and shipping offers described in this story are no longer available. See what is available today on our current deals page, or read how the story ended.
Something strange happened at Nu'Jants. The prices were gone. Someone stole them. And honestly? The deals were never better.
Part 1 ā The Heist
It started on a Tuesday. Nobody saw it coming.
Someone broke into Nu'Jants and stole the prices. Not the products. Not the inventory. Just the prices. Every single one of them ā gone. Nobody knows how. Nobody knows why. The security footage shows nothing but a blur and a shopping bag disappearing into the night.
While we tried to figure out who did this and get our prices back, here is where things stood: horror throw pillows were going for $2. That was not a typo. Buy any horror throw pillow and get the second one for just $2 with code MONSTER2. Freddy Krueger, Jason Voorhees, Michael Myers: pick your icon, grab two, and pay basically nothing.
And free shipping? Also gone, meaning it was free on everything. Because when someone steals your prices, apparently they take the shipping costs too.
The horror pillow collection is still waiting at nujants.net. The story's $2 pillow price has ended.
Watch: The Heist goes down. š
Part 2 ā The Ransom Note
Then they left something behind.
A ransom note. Cut from magazine letters. Slapped on the storefront like a movie prop. We found it the next morning, and it read:
"We have your prices. If you want them back, you'll have to pay full price. Until then ā everything ships FREE and pillows are $2. Don't try to find us. ā The Thieves"
We are not going to lie. We read that twice. And then we realized they were basically telling our customers to shop while the prices were gone. We had no choice but to honor it.
At the time, horror pillows were $2 with code MONSTER2 and shipping was free sitewide. Those offers have ended.
Part 3 ā The Thief Taunts Back
We found him.
Or at least, we found a video. He's wearing a ski mask. He's holding a bag labeled "PRICES." And he's smirking behind that mask like he knows exactly what he did.
His message:
"I still have your prices. So everything's gonna be real cheap in your store... until you pay us."
The horror pillows were still $2. Free shipping was still running. The thief was still out there, holding our prices hostage, and honestly? Our customers kept winning.
Watch the thief's taunting message: video.wixstatic.com ā Part 3
Part 4 ā We Paid the Ransom (The Twist)
We paid him.
We negotiated. We handed over the bag. We thought this nightmare was finally over.
He took the money. Counted it. Looked us dead in the eye.
And dropped our prices. Even. Lower.
The 173-Piece Large First Aid Kit, which was already a steal at $19.99, dropped to $12.99 with code AID1299 during the story. That is a fully stocked first aid kit for your home, your car, or your go-bag. That price was part of the story, so check the product page for today's price.
The thief works for us now. š
Watch the wild conclusion: video.wixstatic.com ā Part 4
The Heist Also Freed Up the Halloween Tees
While the thief was busy with the prices, the Halloween graphic tees got caught in the chaos too. Here is where those tees stand today:
Spooky Mama Spooky Mini: the matching mom-and-kid Halloween tee that always sells out first. From $16.95.
Thick Thighs & Spooky Vibes: for the woman who Halloween-loves without apology. From $24.99.
Zombie Mama: because some moms run on coffee. Others run on brains. From $34.
Shop the full Halloween tee lineup at nujants.net or grab one of the horror mom gift combos from the Halloween Mom Gift Guide. Also on eBay: ebay.com/str/nujants1.
What Is Available Today
The story's deals have ended. Here is what Nu'Jants offers today:
Horror throw pillows are $12.99 each. Code BOGO22 takes 50% off a throw pillow. Shop pillows
173-Piece Large First Aid Kit: see today's price on the product page
Shipping is a flat $5.99 on every order
New customers: code MOM30 takes 30% off a first order
Pay later with Afterpay, Klarna, or Affirm: split your order into 4 payments with zero hassle
How the Story Ended
This was a 10-part series, and it has finished. Read how it all ended in The Thief Got Caught: How The Nu'Jants Heist Ended.
Follow @nujants on Instagram and TikTok to catch what we do next.
The Heist deals are over, but the shop is open. See what is available today on our current deals page or at nujants.net.
More Halloween Picks from Nu'Jants
If the Halloween tees caught your eye from the Heist, the Thick Thighs and Spooky Vibes Tee is the one everyone keeps coming back for ā bold, funny, and perfect for anyone who owns Halloween.
The 173-Piece Large First Aid Kit is fully stocked for home, car, or go-bag. Its price was part of the story, so check the product page for today's price.
Ready to shop? New customers can use code MOM30 for 30% off a first order. Shop Nu'Jants now.
Looking for more tees that get a real reaction? See The Best Funny Graphic Tees for Women for six shirts that people literally stop mid-aisle to read.
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