When something looks this affordable, the first question is: what is the catch? It is a fair question. Graphic tees from $16.95. Horror throw pillows from $3.99. Jewelry from $9.00. Shipping is a flat $5.99 on every order. That is not the price structure of a store cutting corners. Here is the actual answer. Direct-to-Consumer Means No Middleman Markup Nu'Jants sells directly to you — no wholesaler, no brick-and-mortar overhead, no department store markup stacked on top. When